Jovago, Africa’s leading online hotel booking site marked yet another initiative in bolstering national effort promoting Golf Tourism in the country. The company took on title sponsorship for QMP Golf Tournament held at Thika Sports Club.
On Saturday, 30th June 2015, Jovago in collaboration with QMP (Quality Meat Packers) saw the sponsorship and awarding of winners in eighteen categories. Estelle Verdier, the Managing Director for Jovago East and Southern Africa termed the tournament a success, urging corporates and industry players to show support and help exploit the full potential of Golfing in Kenya, “when golfers visit our Kenyan courses, they not only pack the best of their clubs, but also include a binoculars and safari gear, golf tourism is a niche that we must explore to improve our global traction”
The history of Golf in Kenya dates back to 1906, when the legendary 9’ hole Royal Nairobi Golf Club was inaugurated. The railway had just completed its snaky meander through Nairobi. The city was beginning to adapt to her new name Nairobi a corrupt version of EnkareNirrobi (place of cool waters), and as was the rule then, Nairobi had met the prerequisites of a successful, vibrant city!
Fast forward to date, and Golf has morphed from a sport for the affluent, to an occupation and lifestyle. The sport has impressively captured the tourism industry, with every stakeholder up in a rush to woo this discerning market. A recent report by International Association of Golf Tour Operators(IAGTO) noted that golf tourists spend more than twice as high as general leisure tourists while on holiday.
With Kenya and Nigeria having been singled out as Africa’s fastest growing Golf destinations, it’s no surprise for the industry holders to shift focus from the traditional 3s (culture, wildlife and environment (beach, flora and fauna) and invest in this emerging market. A big addition to the equation is Golf, now attributed as one of the biggest sources of unseasonal travel.
“We are enthusiastic about this partnership with QMP, as it corresponds to our objective to always be proactive in promoting new channels for local, regional and international tourism” Concluded Verdier.