Technology

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Surge of the Digital Travel Consumer

The rise of the digital era has become fundamental in the travel and tourism industry. Digitalization is increasingly seen to empower travel consumers especially those seeking diversification and personalization for a remarkable experience. From the very initial stage of travel … Read More

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Jumia Food Launches Online Pre-Payments in Kenya and Uganda

Jumia Food customers can now pre-pay for their food deliveries, as the online food delivering company commences online pre-payment options (credit cards and mobile payments) in Kenya and Uganda. This new payment option leverages the prominence of online payments in … Read More

Jumia Named Among MIT Top 50 Smartest Companies 2017

Nairobi, Kenya – 5th July, 2017 – Jumia Group (formerly Africa Internet Group), has for the second consecutive year been named in the list of MIT’s 50 smartest companies – 2017. This year, Jumia ranks at position 44 as compared … Read More

Jumia Travel sees 33% increase in conversion rate on Progressive Web App

Jumia in collaboration with Google has released a case study on the adoption of the Progressive Web App (PWA) as compared to the use of native apps (android & IOS). The Jumia team has rebuilt its mobile website using PWA … Read More

Shopping for a travel app? Quick fives to focus on

From the golden years of face to face communication, and human contact to the advent of wireless internet, and new age robotics; tourism and travel has no doubt grown to be one of the leading sectors in technological advancement. This … Read More

Six Ways to Optimize Online Presence for your Business

A recent market survey by leading SEO specialist BrightLocal concludes that 88% of consumers trust online reviews as they would personal recommendations from friends and relations. Similarly, in this article, we further explore the user pre-purchase behaviour, indicating that 32% … Read More

Five Technologies that Have Majorly Shaped Modern Meetings and Conferences

Since the invention of world wide web, and the coining of the term ‘internet of things’, the rate of growth in this field has grown and accelerated remarkably; touching on basically every facet of life. This article by Jumia Travel … Read More

Four Ways Social Media Continues to Affect the Way we Experience Travel

Like it or loathe it, social media has now become part of our lives. It’s a vital communication tool for both personal and community level relations. Developing trends have been adapted by many a corporate in a bid to reach … Read More