Showing: 21 - 40 of 123 RESULTS
Hotels Travel

Demystifying Luxury Tourism: A Case Study of Diani Reef Beach Resort & Spa

Luxury tourism is being redefined just like every aspect of the hospitality industry. Beyond the world of first-class flights to the coast of Kenya and the palatial beach resorts previously experienced by an older, wealthier generation, luxury tourism has evolved to include a younger generation in the rising middle class. So how do the affluent …

Travel

Importance of Innovation and Digitalization in Growing Tourism

Digital transformation has solemnly grasped the tourism industry, increasingly altering operations and customer relations in a sector that contributed 3.7% to Kenya’s GDP in 2017 and forecast to rise by 5.2% in 2018. The industry is experiencing a great deal of innovative disruption, with trends such as Virtual Reality (VR), Artificial Intelligence (AI), and mobile …

Travel

E-Commerce Penetration in Kenya Ramping Up Travel

Online buying and selling of goods and services, online transactions, high mobile penetration, fast connectivity, a digital savvy population and an increased consumer spending power are among factors increasingly fueling the penetration and growth of e-commerce in Kenya. One of the sectors consequently effected by this disruption is the travel industry, in part because of …

Travel

New Year, New Travels

2018 is finally here! The long awaited New Year has arrived and with it comes a new sense of hope. The slate has been wiped clean and it’s time for new experiences. Everyone uses this time to make New Year resolutions, things they would like to accomplish and work on through the year. Goals are …

Travel

New Report Projects Lead Growth in Kenya and South Africa Luxury Travel

A new report released in collaboration with the ongoing WTM London (World Travel Market) exhibition has named Kenya and South Africa as the projected continent’s leaders in luxury hotel growth. The report titled, “Top 100 Cities Destination Ranking 2017” is the twelfth annual edition of industry report released by global market research firm, Euromonitor. The …

Hotels

Reviews And Seamless Shopping lead As Key Drivers In Online Purchase

Jumia Travel (Jumia Group) the leading online travel booking company today announced the analysis of the Q3 Customer Behavior and Online Trends, which reveals insights into customer shopping habits and forecasts predictions for hotel bookings in Kenya. The report indicates that while desktop bookings still take lead in the flight and hotel booking frontier, mobile …

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