The African economy has gathered momentum over the years, with an estimated increase of 3.8% of the real output growth in 2017. As the largest economies gradually strengthen, the 2018/2019 performance should reach 4.1% according to the African Development Bank. This economic growth and sustainable development has largely been contributed by Small and Medium Enterprises …
Africa Receives Only 5% of the International Arrivals
Africa’s travel and tourism industry continues to record impressive growth over the years. In 2017, the continent hit a 63 million high in international tourist arrivals as compared to 58 M in 2016 (+ 9% vs 2016). The growth record is slightly above the global performance of a 7% rise in 2017, to reach a …
Jumia Partners with Amadeus to launch the first Flight Marketplace in Africa
In commemoration of World Tourism Day 2018, Jumia is at it again in the expansion of its Flights services, this time in partnership with Amadeus, a leading travel technology company. The partnership is the base for a new flights marketplace on Jumia, that will be a step further towards making travel in Africa simple and …
There’s Need for More Disruption in Africa’s Tech Scene
For most people living outside Africa, they imagine the continent as the home of poverty, corruption, internet fraud, infrastructure deficit, and everything that describes under-development, marginalization, oppression, bad leadership, insecurity, diseases, and many more. Although the continent is truly beset with some perennial development issues, some of these notions are preposterous and not entirely peculiar …
Logistics Challenges Facing Ecommerce in Africa
According to Euromonitor, the world’s fastest growing economies by 2030 will be in Africa. This consequently makes the continent the next big e-commerce market. And as this positive narrative continues to place Africa as a top investment destination, the need for advanced logistics systems has become inevitable. The growth of e-commerce will significantly depend on …
How to Make the Most Out of a Safari: 5 Tips
When you’re trying to plan the perfect vacation abroad, there are certain elements to consider that will make things much more enjoyable. Taking a safari adventure is just about the best fun you can have when traveling to another country, and this is something to look forward to. Every year millions of people jet off …
Can E-Commerce be Africa’s Economic Goldmine?
Digital economy in Africa is snowballing, and in the process it’s creating new jobs and opportunities for digital entrepreneurs to explore a larger web market. Though e-commerce represents only 0.6% of all the transactions done in Africa, as compared to 12% in the USA and 20% in China; the budding nature of the industry does …
Africa Set To Be The Next Big Mobile Market
Africa is judiciously positioned to be the next big mobile market, enviously eyed by global investors for her enormous growth opportunities. 2019 is undeniably the year to prioritize investments in Africa’s mobile market, to leverage this monetary opportunity. According to a Mobile Report for Africa released by Jumia, Africa’s leading e-commerce platform, the continent’s real …
Jumia and Xiaomi Partner to Drive Smartphone Penetration in Africa
Jumia, Africa’s leading e-commerce platform, has today signed an important partnership with technology leader Xiaomi at the Mobile World Congress in Barcelona, giving millions of users in Africa easy access to Xiaomi products. Through the partnership, Jumia will open the Mi official store on its platform and give Xiaomi access to millions of online customers …
62 million: No. of international arrivals in Africa in 2017
Africa reached a record 62 million international arrivals in 2017, translating to a growth of 8%. Arrivals in Sub-Saharan Africa increased by 5% while North Africa enjoyed a strong recovery with a 13% growth in arrivals. The continental growth supersedes that of the international number, which stood at 7% in 2017 to reach 1,322 million. …
Africa’s Travel and Tourism Top 2018 Highlights
Africa’s travel and tourism industry continued to record impressive growth in the past year. The continent hit a 63 million high in international tourist arrivals in 2017, as compared to 58 M in 2016 (+ 9% vs 2016); according to a Hospitality Report published in December 2018. The growth record is slightly above the global …
Africa’s Top 12 Food Picks for 2017
The food buzz in relation to tourism is at its peak, especially as the end year festivities close in. Families and friends will gather to celebrate the various holidays such as Christmas, and as tradition dictates, authentic and customary foods will be the top picks for many. Africa in particular will be experiencing an influx …
Capitalizing On The Health-Conscious Traveler
The year is ending on a high note, with most people checking off their lists for the achieved and not so well-done objectives set in January. On top of a majority’s list is in aspects of lifestyle, from eating healthy to staying fit. This is where the health and wellness tourism come in, a market …
Uganda is Kenya’s Leading Source Market, While USA Beats UK to the top Position
In a surprising turn of events, Uganda took the lead as Kenya’s top source market in Africa, while Germany and Italy tail the numbers globally. According to data from the Kenya Tourism Board (KTB), The Pearl almost doubled her score of 29,038 visitors in 2015 to 51,023 for the year ended (2016). The report attributes …

Family Safaris: How To Plan a Trip of a Lifetime
Did you know that Africa is an amazing destination for family vacations? In the great wilderness, children can get close and personal with the animals they’ve seen on their favorite cartoons, be in touch with nature and have fun learning about a new culture BookAllSafaris.com shares here some useful things to consider and help you …
International Tourist Arrivals Hit 1.2 Billion in 2016
Nairobi, 24th January – Destinations worldwide welcomed more than 1.2 billion people in 2016; while 6 billion people toured within their borders, in an unprecedented growth of the domestic travel sector. This is according to the latest tourist barometer report released by United Nations World Tourism Organization (UNWTO). The robust growth in international arrivals maintained …
Customer Reviews And Their Effect On Hotel Booking
Travelers get easily influenced by many different aspects when booking a hotel for their stay at a planned destination; everything ranging from free wifi for residents, gym facilities and maybe a swimming pool to make their stay even more accommodating. Yet one of the most important ones are not just the good pictures of the …
Is The Star System Still Vital For Hotels
A regular traveler who has been to several hotels around the world’s popular cities can easily tell you the difference between the standards and star rating of a hotel. Yet the question is, is the star rating still as relevant as it was years ago? First off, what is star rating and what does it …
Jumia Travel launches new Web Extranet for hotel managers
Jumia Travel, Africa’s leading online hotel-booking company, has officially launched the web version of the Extranet App, an application that aims to give more flexibility and independence to hotel managers. Kampala, 11th October, 2016 – Jumia Travel is seeking to further empower its hotel partners across all markets with top-notch technology by unveiling the Web …
Common Western Myths About Africa
Africa is a beautiful continent full of warm receptive people from the many different countries which you can easily access. Most countries, unlike what you see on the media are very safe apart from the very few turbulent regions in those states. Yet, unless you have been to or were raised in Africa, you will …
Thrilling White Water Rafting Locations In Africa
If there is something the African continent was blessed with, its plenty of everything beautiful. Every country on this continent has something worth exploring, something that will give you an experience of a lifetime. Across the continent you will find something for everyone, including some of the best white water rapids that any thrill seeker would …